Uncovering Ida Lundberg

Fashion is an endless process of elimination: in and out, now  and then, new and old, right and wrong. Yet, with its transience in ever changing and shifting trends, fashion does welcome key staples that every now often take us by surprise, only to become indispensable pieces for our wardrobe. Ida Lundberg seems to have mastered the art of the staple, or more specifically the art of draping, which I find to be one of her most delicious contributions. 

                 

From delicate blouses to carefully crafted dresses, the Swedish-Malaysian designer's Prêt-à-Porter and Haute Couture pieces blend classic beauty with contemporary edge. Every drape counts, perfectly capturing the movements of a woman's soft curves and tracing her silhouette to resemble that of a Grecian goddess. Lundberg's SS12 collection goes as far as to incorporate elements from today's most coveted trends, precisely demonstrating how elegance can be timeless. Modern finishings such as enhanced shoulders and sequin trims give structure to the whimsical silhouettes. 

                

Although I haven't yet had the privilege of wearing any of Lundberg's pieces, I have already chosen my favorites: a taupe fitted blouse, a one shoulder corset dress in lavender, and a one shoulder cut out gown in white. Indeed, what more could help a smooth transition to Spring than a few neutral and pastel delights--and did I mention that this lovely young designer is being mentored by the one and only Mr. Jimmy Choo? 

If you're a lover of promising emerging designers like me, you'll be watching out for some upcoming Ida Lundberg fashion shows, namely the St. Andrews Charity Fashion Show in February, and the Islamic Fashion Festival in April, organized by Dato Raja Rezza and supported by the the First Lady of Malaysia. So while you intriguingly await the full-flown revelation of what promises to be an unforgettably unique collection, I suggest you sit back, relax and decide which of the above fairy tale like designs would best shape your silhouette and turn to reality. The website, currently under construction, ought to be bookmarked. So tell me, which one will it be?