The Color Orange: from brand association to fashion statement

One of the most fascinating colors in fashion is the Hermès orange pantone. Now one of the most instantly recognizable colors in the world of corporate brands, one may wonder how the luxury house ended up making this unconventional color choice in the first place. Interestingly, as Dana Thomas proclaims, "orange was the only color widely available during World War II to the money-saving benefits of raw-edge cutting, which had been marketed to the public as a cutting-edge, avant-garde innovation". Conveniently enough, this signature orange went even further as to position Hermès as a brand that caters both to a male and female clientèle. 

How perfect is the brown embossing on orange? Exquisite me thinks. The marriage between the two colors should not be underestimated. If you want to make a bold statement, this may be one of the best recommendations you will ever receive in the name of style. And no, it doesn't get reduced to Halloween season only. 

Hermès Orange

It seems like designers of Autumn/Winter 2011 and Spring/Summer 2012 fashion collections have endorsed orange for its versatility, as it is a unisex color definitely adaptable to both ultra feminine and androgynous styles. For Miu Miu, an orange blouse paired to a 1940's inspired bow belted black pencil skirt beautifully revives a directional look, while for Diesel it is an orange sweater dress that will playfully add youth to a strict and slender female silhouette in black leather pants and motorcycle heeled boots. Or maybe our designers are simply paying tribute to one of the big masters of all luxuries...who knows. I will leave it up to your interpretation. 

Miu Miu AW 2011 RTW via Fashion Style List

Diesel SS 2012

As for me, the above reflection inspired me to dress accordingly. Lately, I've been strolling around the city hitting up random phone booths for kicks and called out to be a walking Hermès box. If you've seen me recently, you know what I mean.

blazer: et vous, sweater: Max Mara, shorts: H&M, boots: Marc Jacobs, bag: Lanvin

To that attribute, I'll say: word. I'll take it as a compliment. You should try it too!