See? I told you yesterday's post had a twist coming up! Today's post honors the launch of the Versace for H&M collection. Attention fashionistas, beware not to choke when you see these new little numbers at very friendly prices!
The brand's legacy in a nutshell:
Versace was already on the path towards a great career at a young age, learning how to cut and make clothes from his mother, as she ran a small tailor-shop to support the family. Gianni loved designing the clothes himself and soon he was selling them out of his mother’s shop. At the age of 26, he moved to Milan to work in fashion design.The first Versace boutique opened in Milan’s Via della Spiga in 1978, and Gianni sold his own designs alongside other labels, though soon he was outselling all the other brands.
Gianni's bold creative genius consistently challenged the boundaries of the fashion industry. His distinctive cuts, vibrant prints and unconventional materials brilliantly blended glamour, rock'n'roll, art, theatre and ballet, and served to introduce folk culture into the high couture world. Gianni was particularly influenced by Andy Warhol, Ancient Roman and Greek art as well as modern abstract art.
Versace today and the H&M collaboration:
Today, the label shines under Donatella Versace, Gianni's sister, who has managed to perpetuate the brand's promise towards a glamorous lifestyle blending sportswear with luxurious elegance. Versace's exclusive collaboration with H&M only shows that the brand is more than ever filled with youth and sexiness, as the collection looks back to its vibrant heritage, focused on leather, prints, color and exuberance.
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